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Even the hard sales pitch of your top gun, veteran car sales pros only goes so far. People are tired of being sold and hearing the same old tricks and anything you can do to raise excitement, encourage impulse buying and dig into the subconscious can help sell more cars.
This is where custom bottles of water can really help.
Most car dealers run special events on the weekends, spend a ton on radio ads, balloons, DJs and on giving away hot dogs and while they may advertise big discounts there is a lot more custom bottles of water can do to spike sales both immediately and over the following few days.
With increasingly intricate design options available for those creating their own private labeled custom bottles of water promo codes, QR codes and links to social media sites can be used to offer additional incentives to consumers and close the deal. After all, you arrive at a dealer after hearing the radio pitch or seeing the balloons and figure it is worth a free hot dog to swing in but if everyone is being offered the same deal it doesn't really seem like much of a 'have to have' or 'can't miss' deal. Using these links to lotteries or giveaways can offer additional more unique and exciting incentives which can make that final push, without the cheesy pitch.
In fact every stage of the sales process for car dealers can benefit from having a few ice cold bottles of water handy. While you may not want people to be crystal clear in their thinking and believe wearing them down is the better way to go, when people get hot and tired they are more likely to be less receptive or patient. This is especially true of the painful, annoyingly long time it takes to get approved for financing and get a car out the door. Don't lose them. Keep them hydrated.
However, even before this stage there are many who probably come in for test drives and refuse to make a decision on the spot no matter what. They don't want to be pressured and have already made up their minds not to make a spur of the moment decision. Now, while drinking and driving is normally a no, no, this is one exception. Get your custom bottles of water into the hands of all these prospects and in their cars. Then later tonight or when it is hot tomorrow afternoon and their AC is out or they get passed by someone going faster and they look down and see your brand they are going to be extra inspired to jump into one of your vehicles - a level of urgency and passion your best sales guys probably can't instill.
Plus, this gives the opportunity for positive conversations to be started about your dealership and cars when someone else rides with them or they take them into their offices. Finally, don't forget your service department. You may have sold them one car but every touch is an opportunity to upgrade them and get referrals. If your service stinks it taints your whole brand. Hydrate them with cool custom bottles of water and provide them in loaner vehicles.
To discover your options for creating your own custom bottles of water visit http://custombottlesofwater.com/
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