AppId is over the quota
For the majority of the 19th century, the main economy that drove commerce and sustained life for people stretching from the Rio Grande to Chicago, was cattle. Ranchers, cowboys, feed growers, rail yards, stock yards, they all depended on one thing, the sale of cows. This meant that millions of head of cattle were on the plains and in the market place, all vying for their share of commerce. Thousands of ranchers competed for market superiority and high returns, with all of them selling essentially the same product, cows. Agriculture experts will take issue with this and can discuss at length the different breeds of cattle, but for most person starting out at a pasture full of cows without having access to their DNA strands, a cow is a cow is a cow-they all look and smell the same.
Branding became a necessary practice. It protected a precious commodity, and gave a unique identity to a general product that would otherwise blend into the background. Something so simple as a design shaped out of wrought iron placed on cow's side was able to protect and differentiate coveted commodities whose sale so many depended on. As we can see in our current marketplace, branding became much more than a way to prevent rustling. The brands were symbols that created a much larger identity; looking at the brand on a single cow in a yard full of them, a buyer could instantly know what ranch the head of cattle was from, what their history and reputation is like, and what sort of quality could be expected from the product. The brand on the cow told a story to the market place and suddenly a cow was not just a cow anymore.
When one looks at today's marketplace, it's easy to wonder if the practice of successful branding was for some reason forgotten when the West became fenced in. Yes, our economy is much more diversified, with several products and services to drive commerce, but at the end of the day, we still have our herds of cows roaming around out there. When you watch TV you can see them grazing: injury lawyers, car insurance services, orange juice, cell phone plans, burger joints (OK those are still literally cows), etc. What makes one lawyer stand out from the others during a television commercial? Why go with one orange juice over another if they look and smell the same? Successful branding is needed now more than ever. Your product may not be taken in the night on horseback, but it also won't sell either when it's blending in with the crowd and being drowned out with all the mooing going on around it. The time must be taken to create effective branding-recognizable images and symbols, memorable tag lines, slogans that embody a corporate identity. When these brands are created and associated with your product, when what you are offering is instantly recognizable when consumers hear radio commercials and see them on TV, you stand alone from a herd of cows, and your reputation is a package deal that always is always associated with your brand.
Branding is the foundation that all successful advertising is built upon. Before a client begins producing a commercial, crafting a unique brand must be accomplished. Carlo Bligh is a copywriter for Frink Inc., an Austin advertising agency that specializes in television, radio, and internet advertising. Creating a brand, producing professional grade media, and getting your message placed require expertise and experience to make sure you're not another cow in the herd.
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